Charity of the year

With 1 in 12 adults affected by asthma in the UK it is likely that a proportion of your employees or colleagues will either have asthma themselves or know someone with asthma. The opportunity for people to engage with something so directly relevant to them is extremely powerful and motivating.

'Our partnership with Asthma UK was very inspiring and enjoyable. Thanks to Asthma UK's dedicated Corporate Team for motivating Topps Tiles with fun and innovative ideas, we successfully raised awareness and vital funds which made a huge difference to the lives of people with asthma.'

Matthew Williams, Chief Executive Officer at Topps Tiles

Benefits to you as a charity of the year partner:

Boost staff morale and encourage strong team relations
Enhance and project a positive image in the community
Highlight your commitment to corporate social responsibility
Help and support your staff in developing new skills
Improve staff and customer loyalty
An experienced Corporate Team who can offer advice and ideas to ensure a successful and effective partnership
Reach people within your workforce affected by asthma. For example, one of our asthma nurse specialists could provide a question and answer session, plus advice and information, for your staff.

How we support you

An experienced account team will support the partnership, providing fundraising materials and packs, plus innovative and bespoke fundraising ideas, including dress down days, treks, challenges and competitions. We would also embrace suggestions from your staff and tailor activities specifically to your company and employee’s needs.

Colin Middlemiss, Communications Controller at Morrisons, said: ‘We are delighted with the results of our partnership with Asthma UK - they truly pushed us further than any previous charity partner. '

Our in-house Media and PR team will work with you to maximise local and national media opportunities. Additionally, our UK-wide offices in Belfast, Cardiff, Edinburgh and London would ensure the needs of all your UK localities are met.

Asthma UK supporters As well as fundraising there are many rewarding volunteering activities that your employees can get involved with, including helping at one of our many Kick Asthma holidays, becoming a Speak Up For Asthma (SUFA) volunteer or even helping to raise awareness by distributing health promotion materials to local GP surgeries and healthcare centres.

Whilst tackling a serious issue we believe that a partnership with Asthma UK should be fun, innovative and rewarding for all involved.

If you are an employee of a company – of any size - that runs a Charity of the Year programme you could nominate or vote for Asthma UK when the company selects your next charity partner. We can also offer advice on setting up such a scheme if one doesn't currently exist.

Current partners

Icon Display
Icon are supporting Asthma UK throughout 2008. Icon nominated Asthma UK as one of two 'Chosen Charities' and are raising money for us by holding a series of quiz nights throughout the year. Icon generously match every penny raised at their events, meaning we receive double. Asthma UK would like to say a big thank you to everyone involved in raising an amazing £1,540 at their first quiz night at the beginning of the year.

Morrisons
In 2007 the Morrisons Charity of the Year partnership raised a fantastic £1.2 million for Asthma UK. We are hugely grateful to all Morrisons staff for their hard work and efforts in raising much needed funds for Asthma UK. They have made a huge difference in improving the health and well-being of people with and affected by asthma across the UK.

Find out more

For more information on Charity of the Year partnerships with Asthma UK please contact Rachel Farrow on 020 7786 4992