Bagpuss
In 2006 Barclays raised £111,000 for Asthma UK through sales of Bagpuss plush toys - the bank's second most successful campaign ever.
Bagpuss was also voted the fourth most popular character (out of over 40 products) in Barclays branches and in April 2008 a BBC poll voted Bagpuss the favourite children's TV animal of all-time.
Furthermore, the success of the Bagpuss Appeal resulted in us being short-listed for the Charity Times Awards in 2007 as Fundraising Team of the Year.
Other partners we have worked with on this campaign include HBOS, Cheltenham & Gloucester Building Society, Britannia Building Society and Cheshire Building Society.
In addition to Bagpuss pin badges the range of fundraising products has included:
- Bagpuss charm braclets
- Bagpuss bookmarks
- Bagpuss tax disc holders
- Bagpuss glitter pin badges
- Christmas tree star decorations
It's easy to get involved
The appeal is extremely easy to administer and costs you nothing,
but is a great way to generate positive PR and demonstrate your
corporate social responsibility.
We will coordinate and
resource the production and distribution of the materials to you. We
can also set up a hotline to answer day-to-day enquiries about Bagpuss
products including re-orders, handling returns and banking funds. Our
finance team will also manage all financial administration and provide
regular updates.
Providing information and advice in-store
Providing educational initiatives in-store is a very effective way to enhance your services and build your brand, directly engaging the 1 in 12 adults and 1 in 10 children who have asthma in the UK. Having access to the right information plays a huge role in people being able to gain control of their asthma and therefore reduce hospital admissions.
We are currently working with a number of pharmacies to support their asthma consultations, called Medicines Use Reviews (MURs). The MUR takes around 20 minutes and involves a free private consultation with an accredited pharmacist to discuss issues such as inhaler technique, triggers and medicine dosage. We have worked with pharmacies including Lloydspharmacy, Boots, Alliance and Superdrug to help provide advice and consultancy on creating their own leaflets for people with asthma and advice on using our own materials, along with other initiatives that help to raise awareness such as pin badge slots and fundraising months.
In recent years we have worked in partnership with a number of high street names including Sainsbury’s, Superdrug, Hennes and Bhs to provide information to customers ranging from in-store leaflets, Asthma UK Adviceline cards and posters, to free copies of Asthma Magazine for customers.
Find out more
If you would further information about our Bagpuss products or educational initiatives please contact Rachel Farrow (0207 786 4992)
Corporate partners
