Morrisons total reaches £1.2 million
02 May 2008

Asthma UK is delighted to announce the total amount raised from the Morrisons Charity of the Year partnership is £1.2 million.

The partnership has been incredibly successful, both in terms of raising awareness of our work and generating vital funds by exceeding the £1 million target and being the most successful Charity of the Year partnership to date.

We are hugely grateful to all Morrisons staff for their hard work and efforts in raising much needed funds for Asthma UK. They have made a huge difference in improving the health and well-being of people with and affected by asthma across the UK.

Colin Middlemiss, Communications Controller at Morrisons, said: ‘We are delighted with the results of our partnership with Asthma UK - they truly pushed us further than any previous charity partner.

'Thanks to the innovation and dedication of the Corporate Partnerships Team, we launched many new fundraising initiatives, including employee lotteries, tax disc holders, Kick Asthma Heroes and a record number of products participating in the charity promotions over the month of October. Many of these initiatives have paved the way for future charities to adopt and will help continue to raise record funds.’

Kate Pollard, Corporate Team Manager at Asthma UK, said ‘The partnership has been a huge success and we were delighted to have exceeded the original £1 million target.

'Morrisons employees and customers were fantastic and dedicated - they did some weird and wonderful things to help raise money for our cause, we are very grateful! New campaigns such as the Winter Warmers recipe booklet and Kick Asthma Heroes also provided an excellent platform to raise awareness of Asthma UK and to reach out to new audiences. We wish Morrisons great success in their charity of the year partnerships going forward.’