O2 supports Bagpuss in 2008
09 April 2008

Following the success of the Bagpuss Charm Bracelets in 2007, O2 is delighted to be supporting Asthma UK during 2008 with the launch of the new Bagpuss magnetic bookmarks.

'We are delighted to be supporting Asthma UK in these ways and are confident the Bagpuss bookmarks will be as popular as the charm bracelets amongst customers and colleagues. The cause is a very worthy one and we're proud to be supporting the 5.2 million people with asthma.' said Jon Petty, Head of Retail Operations, O2.

O2 are also running a Cause Related Marketing promotion in support of Asthma UK by launching a Bagpuss mobile phone gift set complete with mobile phone cover, Bagpuss charm bracelet and stickers. Packs are available in all O2 shops priced at £12.99 with all profits (£7.39 per pack) donated to Asthma UK.

O2 is one of the leading providers of mobile phones services in the UK and their work with Asthma UK will enable them to continue to provide support for the 5.2 million people living with asthma in the UK today.
This year will be an exciting one for O2 as employees are fully behind the in store campaign and will be taking part in fundraising activity in support of Asthma UK.