Sponsorship

Sponsorship of an Asthma UK event offers a mutually beneficial commercial activity that is highly cost-effective, often achieving a higher return on investment than other marketing tools. It is an engaging method of communicating with your target audiences, from customers and clients to staff and shareholders.

 
86% of consumers agree that when price and quality are equal, they are more likely to buy a product associated with a cause.

Source: Research by BITC

Asthma UK has a number of sponsorship opportunities targeted at a varied and diverse audience, including innovative community-based projects all over the UK, publications and schools education materials, conferences for health professionals and fundraising events, and direct mailing campaigns.

Sponsorship benefits of working with Asthma UK include:

  • Positive association of your company with a UK-wide charity dedicated to the health and well-being of the 5.2 million people with asthma in the UK
  • Enhancement of reputation through brand association and favourable publicity
  • Increased awareness of your corporate name and brand
  • A unique selling point over competitors
  • Enhanced goodwill from local community
  • Boost staff morale and development 
  • Direct access to Asthma UK’s supporters and networking opportunities for senior management
  • The ability for the activity to be monitored and evaluated 
  • Access to expertise in the field of asthma research 

 

Asthma UK's President, The Rt Hon Sir John Major KG

Case Study: Gala Evening 2008

The Asthma UK Gala Evening 2008 took place on 25 June at the renowned Dorchester Hotel in Mayfair. The event received fantastic corporate support and Asthma UK would like to thank all the companies who sponsored the event, advertised in the programme and who attended on the night, helping us to raise £155,000.

GAME was the lead sponsor on this prestigious event and provided extremely generous financial and in-kind support. OC&C Strategy Consultants sponsored the raffle, Clifford Chance sponsored the table centres and Jupiter Asset Management sponsored the wine. The key benefits for sponsors included:

  • Complimentary tables offering excellent corporate hospitality
  • Extensive branding opportunities
  • Inclusion in media releases
  • Branded event photography
  • Networking with other high net-worth individuals and senior City contacts

There were 295 guests, including those from our four sponsors as well as Barclays, Brunswick, Deutsche Bank, EA Consulting, Heath Lambert, Louis Kennedy and RBS as well as many more of our corporate supporters.

Celebrity guests included Rory Bremner who entertained the audience after dinner, Camilla Dallerup (Strictly Come Dancing), Heather Small (M People) and James Thie (Great Britain Athletics Team).

Anne Breary of Asthma UK’s Corporate Team comments: ‘It was great to see our corporate supporters rewarded with such a fantastic evening and the feedback has been excellent from our sponsors. The balance of the Gala Evening audience between high-net worth individuals and senior corporate contacts led to both excellent networking and branding opportunities for our sponsors and we hope to repeat this amazing success with future events.'

Kodak logo

Case Study: Kodak sponsors Asthma UK's Junior 2K run

Kodak sponsored Asthma UK’s Junior 2K running event, which was held over the Easter Weekend at Dorney Lake, Windsor.

Kodak’s generous sponsorship and support on the day were a great boost for the event. Despite the wintry weather 180 children, aged three to 16, took part and were rewarded for their support with Kodak goody bags, which included single use cameras.

Two girls smiling at Asthma UK's Junior 2K Kodak benefitted from many branding opportunities, which included targeted mailings to thousands of runners of all ages, the Kodak logo on all race numbers and mentions by the race commentator on the day.

Along with the adult 10K run, the Junior 2K gained widespread media coverage in regional newspapers and on local radio, as well as consumer magazines.

At the time of writing, the event had achieved 750,000 opportunities to see, hear or read about it with coverage still being collated.

Find out more

If you are interested in finding out more about sponsorship opportunities for our 2009 events and the marketing benefits on offer, please contact Anne Breary (020 7786 4991)