Sponsorship

Sponsorship of an Asthma UK event offers a mutually beneficial commercial activity that is highly cost-effective, often achieving a higher return on investment than other marketing tools. It is an engaging method of communicating with your target audiences, from customers and clients to staff and shareholders.

 
86% of consumers agree that when price and quality are equal, they are more likely to buy a product associated with a cause.

Source: Research by BITC

Asthma UK has a number of sponsorship opportunities targeted at a varied and diverse audience, including innovative community-based projects all over the UK, publications and schools education materials, conferences for health professionals and fundraising events, and direct mailing campaigns.

Sponsorship benefits of working with Asthma UK include:

  • Positive association of your company with a UK-wide charity dedicated to the health and well-being of the 5.4 million people with asthma in the UK
  • Enhancement of reputation through brand association and favourable publicity
  • Increased awareness of your corporate name and brand
  • A unique selling point over competitors
  • Enhanced goodwill from local community
  • Boost staff morale and development 
  • Direct access to Asthma UK’s supporters and networking opportunities for senior management
  • The ability for the activity to be monitored and evaluated 
  • Access to expertise in the field of asthma research 

 

Case Study: Gala Evening 2009

Middle Temple - Gala Evening

The third Asthma UK Gala Evening 2009 took place on 17 September at Middle Temple. The event received fantastic corporate support, helping us to raise a total of £100,000.

GAME was the lead sponsor for the second year and provided extremely generous financial and in-kind support. Capgemini were the champagne sponsor for the evening.

The key benefits for sponsors included:
Complimentary tables offering excellent corporate hospitality
Extensive branding opportunities
Inclusion in media releases
Branded event photography
Networking with other high net-worth individuals and senior City contacts

Anne Breary of Asthma UK's Corporate Team said: 'It was wonderful to have the support of GAME and Capgemini for this prestigious event, as well as so many other companies who got involved and helped raise vital funds for our work to help people with asthma'.

Case Study: Kodak sponsors Asthma UK's Junior 2K run

Kodak logo

Kodak sponsored Asthma UK’s Junior 2K running event, which was held over the Easter Weekend at Dorney Lake, Windsor.

Kodak’s generous sponsorship and support on the day were a great boost for the event. Despite the wintry weather 180 children, aged three to 16, took part and were rewarded for their support with Kodak goody bags, which included single use cameras.

Two girls smiling at Asthma UK's Junior 2K Kodak benefitted from many branding opportunities, which included targeted mailings to thousands of runners of all ages, the Kodak logo on all race numbers and mentions by the race commentator on the day.

Along with the adult 10K run, the Junior 2K gained widespread media coverage in regional newspapers and on local radio, as well as consumer magazines.

At the time of writing, the event had achieved 750,000 opportunities to see, hear or read about it.

Find out more

If you are interested in finding out more about sponsorship opportunities for our 2009 events and the marketing benefits on offer, please contact Anne Breary (020 7786 4991)