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Meet some of the team

Here’s a taste of what it’s like to work with us


“From inhaler technique apps to smart inhalers that track medication usage, lots of new technology for asthma is emerging. My role is to share our insights and expertise and broker collaborations with organisations to ensure their products are user-friendly. Ideas need to make managing asthma easier not more complicated!

I love the fact that Asthma UK’s embracing the digital revolution and taking a lead role in the future of asthma care. I’m proud to work for a charity that helps innovators put the needs of people with asthma first. We’re fairly small but our impact is big!”

- Catherine Ferguson, Innovation Manager


“Every day is different. I write articles for journals and pages for the website, manage campaigns, interview people with asthma, set up surveys, commission designers to create infographics, attend conferences and events, organise location shoots and brief videographers. 

I love my job! I’m constantly up-skilling and learning; there’s a friendly office vibe; I get 30 days a year holiday; I’m on the Asthma UK softball team; and it’s so rewarding knowing our work is making a difference to the lives of people with asthma.”

- Tamara Marshall, Advice & Content Editor 


“I’m proud to work for an organisation that has a specific policy to ‘do digital well’. We recently won an award recognising us as a digital leader, but what really counts is our growing online presence that means more people with asthma can find us to get the advice and support they need.

I have asthma and so do two of my brothers. It’s only from working here that I’ve realised what a huge challenge asthma really is. There’s so much misunderstanding and complacency around. But everyone at AUK is working hard to change that.“

- Dermot Watson, Head of Digital Change


“I love managing the brilliant asthma nurse specialists on the Helpline. Not only do we help individuals with asthma every day, we also log the questions and needs of the callers and feed that information to other departments to help inform their decision-making. So we make a difference for the wider asthma community too.

The best thing about my job is the camaraderie in the team. I’m involved in a lot of cross-team projects and Asthma UK is definitely the friendliest place I’ve ever worked.”

- Sonia Munde, Head of Helpline


“We get hundreds of calls, emails and letters each month – from paying in fundraising money and making donations to ordering asthma packs and finding out about volunteering. Having asthma can be challenging enough, so our team aims to make contacting Asthma UK a feel-good experience. It is literally my job to be friendly and helpful!

We get lots of calls from parents donating money their children have raised for Asthma UK because a friend or family member died from an asthma attack. Calls like that remind me what we’re all doing here.”

- Ely Mukhwana, Supporter Care Team Manager


“With my PhD in immunology and 10-year background in asthma research, managing a portfolio of research grants for Asthma UK is my dream role. I handle the application review process, check projects run on time and meet objectives, and report back to our supporters and the board.

What’s fantastic is that people with asthma are at the heart of every decision we make. We have a panel of 180 Research and Policy volunteers who inform and guide us. What’s also fantastic is working from home some Fridays – my work-life balance is good!”

- Pooja Takhar, Research Operations Manager


“My job is to support our fundraisers. Whether it’s a golf club planning a tournament and family day or an individual selling cupcakes for our Big Asthma Bake Sale on World Asthma Day in May, I’m around to send out materials, help set up online pages and answer questions. Recently I attended a six-mile walk organised by a school in memory of a boy who died due to an asthma attack. They raised over £20K.

I love helping people achieve their fundraising and awareness goals. Every day is different. Just when you think you’ve heard all the fundraising ideas under the sun, someone calls with something new!”

- Sarah Latchford, Community Fundraising Manager

Last updated June 2017