Information Standard Policy

Find out how Asthma UK is committed to creating health information that meets the needs of people with asthma and complies with Information Standard principles

What is the Information Standard?

The Information Standard is a certification programme developed by the Department of Health and supported by NHS England. Its job is to ensure that health information available to people is fit for purpose, based on up-to-date evidence, and presented as clearly as possible.

The Information Standard quality mark helps you identify which health information meets the Standard’s requirements.

Find out more about Information Standard certification and the best practice principles organisations need to meet to achieve it.

How the Information Standard helps you

When you’re looking for health advice for yourself or your child, you want to know that it’s based on up to date evidence and presented in a clear and balanced way.

It’s important you feel you can trust the information you’ve found, to help you to make the best decisions about the care that you and your family need.

Why it's important to Asthma UK

Asthma UK is committed to developing information that helps people with asthma make sensible, informed decisions about how they manage their asthma.

We also want people with asthma, their carers, healthcare, and education professionals, to feel reassured that our information is gathered from reliable sources and reflects current practice guidelines.

“Information Standard accreditation makes it clear that we provide high quality, evidence-based health advice that's up-to-date and meets the needs of people with asthma. It maintains our reputation as a trustworthy, reliable and authoritative source of information,” says Colette Harris, Head of Advice & Content.

How Asthma UK meets the Information Standard

Latest evidence and research

We only use reputable evidence sources, expert research, and the latest clinical guidelines to develop our health advice.

All our health advice is fully referenced to meet the requirements of the Information Standard. These references are available upon request from 0300 222 5800 or

Clinical accuracy

Every piece of health advice is peer reviewed and clinically approved to ensure it is relevant and correct.

Three-year full review

All our health advice is fully reviewed every three years, or sooner, to ensure it’s up-to-date, accurate, and still meets the needs of people with asthma.

User involvement

We make sure people with asthma are involved in the health advice we produce. We do this through our Readers Panel, our forum, surveys, and case studies.

What’s not covered by the Information Standard?

Any information that does not carry the Information Standard logo is not accredited under the scheme as it does not carry clinical information.

For example, content created by users including weblogs, forums and personal experience pages, does not fall under the scope of certification.

Who’s responsible for the Information Standard at Asthma UK?

Responsibility for making sure that the charity complies with the standard lies with the Director of Digital Health.  

Asthma UK shall hold responsibility for the accuracy of the information they publish, and NHS England have no responsibility whatsoever for costs, losses, or direct or indirect damages or costs, arising from inaccuracy of information or omissions in information published on the website on behalf of Asthma UK.

Last updated June 2018