Information Standard Policy

Asthma UK is committed to complying with the Department of Health’s Standard for Health and Social Care Information – The Information Standard.

What is The Information Standard?

As a patient or service user, being able to trust the health and care information you access is really important. Having this trust will give you the confidence to make informed decisions about the right health and care needs for you and your family.

Supported by NHS England, The Information Standard is a certification programme developed to ensure that public-facing health and care information, produced by organisations, is created to a set of best practice principles, uses only recognised evidence sources and presents the information in a clear and balanced way. The Information Standard quality mark, which can only be displayed by members, is a quick and easy way for the public to identify reliable and trustworthy information producers and sources of information. For more details on what it means to have achieved Information Standard certification, visit:

Asthma UK wholly embraces the aims and objectives of The Information Standard. We hope to use the Standard to:

  • help people with asthma make informed decisions about how they manage their asthma
  • reassure people with asthma, their carers and healthcare and education professionals that our information is gathered from reliable sources
  • ensure it reflects current evidence-based medicine and current practice guidelines
  • maintain and improve our information production system and the quality of our health and social care information
  • enhance our reputation as a reliable and authoritative source of information.

Responsibility for making sure that the charity complies with the standards lies with the Information Accreditation Leads in the Health Promotion and Branding and Creative Services teams. All information bearing the Information Standard logo and in scope will be reviewed within every 3 year period.

As part of the Information Standard all our information is referenced and these references are available upon request from 0300 222 5800 or

Any information that does not carry the Information Standard logo is not accredited under the scheme as it does not carry clinical or diagnostic information. The following user-generated information is excluded from the scope of certification:

  • weblogs
  • forums
  • personal experience pages.

Asthma UK shall hold responsibility for the accuracy of the information they publish and neither the Scheme Operator nor the Scheme Owner shall have any responsibility whatsoever for costs, losses or direct or indirect damages or costs arising from inaccuracy of information or omissions in information published on the website on behalf of Asthma UK.