How to write the application

Funders have a vision to achieve, a strategy articulating how they intend to deliver this, and ultimately money to invest to enable this delivery.

As a researcher, you are trying to get funders to invest in your idea, your team and your skills: In simple terms, it is a sales pitch.

Jump to specific advice on:

Our top ten tips for writing your application

  • Make the idea sound exciting. Identify a hook and make sure you outline why your idea is innovative and interesting.
  • Balance focus with ambition. It will be clear to the panel if your goals are not realistically achievable. However, if you set the bar too low, you run the risk of application panels choosing more ambitious projects.
  • Make it easy to read and to understand. Put yourself in the shoes of a senior researcher reading dozens or hundreds of grant applications.
  • Not everyone on the panel will be an asthma or respiratory specialist so do not assume knowledge. Ask a colleague who does not work in your field to give your application an honest appraisal before you submit it.
  • Research the panel. When panels discuss applications, individual members take turns to introduce and lead the discussion. Respiratory experts are likely to introduce your application, so find out who they are, if they specialise in your area and whether your research will appeal to them.
  • Follow the funder’s precise instructions. Applications that ignore or sidestep instructions will not be looked on favourably. For example, some application forms include a page for statistical power calculations – don’t try to beat the word limit by using it as a general appendix. 
  • Proofread your final application. Securing funding is a very competitive process and small differences can make the difference between getting funded and being unsuccessful. Basic mistakes like spelling errors and poor presentation will harm your chances.
  • Early career researchers should bear in mind that, at their stage, funders are looking for potential. They are not expecting revolutionary work, but do expect you to explain how your research is part of a longer-term plan. 
  • Your priority should be to produce a concise, clear, and complete case for your research – not fill the allotted page count. If you submit a densely packed document, it will be harder to understand and you are less likely to be successful.
  • Keep talking to funders. They are there to help!


Funders are clear that applications must be structured in a methodical way. Methods should be based on the research question and be justified at every stage. Stay focused and do not get distracted by tangents, no matter how interesting.

Ask yourself these questions when setting out your research methods:

What does success look like?

Funders told us that applicants must be specific about what success would look like and how they would measure it. Setting clear and specific milestones and targets for success shows that you have a good understanding of the project and the subject area, as well as the funder’s strategy.

Why this approach?

Methods and experiments must be justified by relating them back to the research question and the work-programme. Justify every step of the process. It is better to state the obvious than to miss something important out. Remember, it is very likely that you will be more familiar with the area than the panel, so do not assume they will know as much as you. Although all of this appears obvious, not justifying experiments is a recurring mistake.

Have I crunched the numbers?

Statistical power calculations should be included alongside the justifications for an experiment. These should set out explicit assumptions about the anticipated size and variability of the experiment’s effects. If you do not provide statistical power calculations, you must justify the numbers you have provided. Funders do not expect every applicant to be a statistician. If you are not able to do them yourself, collaborate with someone who can. Applications without this information are very unlikely to be funded.

Am I on the right track?

How you set out and explain your research will depend on the application process of the funder in question. We suggest you get in touch with the funder at this stage to make sure you are on the right track, even if you have contacted them before.

Describing impact

When describing impact, you should always include a clear statement of the significance of the project. Explain how it will transform thinking, policy or treatments and ultimately the lives of people with asthma. You need to make this understandable to the whole review panel. One of the commonest mistakes applicants make when describing impact is that they speak to specialists only. If the entire panel can’t understand why your research is important and what it could achieve, they are not likely to fund it.

Funders acknowledge that not all research programmes will achieve impact. Basic science won’t achieve impact during its lifetime, but funders expect applicants to have thought through the pathway to impact, or how the research will build capacity in that area. Conversely for those research projects which would be expected to achieve impact, funders want to see these impacts clearly stated and specific strategies for how these impacts will reach beneficiaries.

Impacts may be academic, policy-based, or economic and social. Whichever you propose, it is important to think about the pathway to achieving these impacts.


Finances are examined in detail by both the funding organisation/funder and the review panel. It is therefore vital that you budget appropriately for your project. If there is no funding cap listed for an award, contact the funding office to find out whether there is an ‘unwritten limit’ for that particular funding round.


The funding organisation/funder will look to see that applications are keenly costed; evidence of over-costing will often lead to applications being marked down. However, this is not to say that the panel is looking for the cheapest proposals. Don’t be tempted to under-cost your proposal as it is extremely difficult to get supplementary funding once a grant has been awarded. Ask for what you need to deliver the science, and justify each cost rather than just listing it.

Value for money

What the panel is looking for is ‘value for money’ and this is defined as an appropriate budget and team to carry out the proposed programme of work. When assembling a team, think carefully about who is there, what they are contributing, and how much time they are spending on it. It is unrealistic to expect a very senior colleague to spend 50% of their time supporting your work; equally if they are contributing only a small number of hours, ask yourself if they are adding meaningful value to your project or whether you have included them just for their name.

An additional way of assessing value for money is to look at the scientific and/or policy advances that you are proposing will be achieved by this work and asking if these are sufficient to justify the cost of the programme.

In summary, don’t ask for too much or too little. Both make it look like you have not thought your project through.

Controlling for risk

Thinking about what could go wrong and how to control for it is a key part of any application. It is impossible to consider everything that could go wrong, but funders tell us that they do want applicants to think carefully about the main risks and outline a plan B and C for the most likely issues.

Funders are just as interested in practical, everyday risks as scientific ones.

Why asthma?

You will be competing against researchers from other fields and disease areas so it is important to make a case for asthma research itself, especially if there are few respiratory specialists on the panel. Make sure you communicate the fact that asthma can have a serious effect on people’s quality of life and people still die from asthma attacks.

  • 5.4 million people in the UK are currently receiving treatment for asthma
  • 1.1 million children (1 in 11) 
  • 4.3 million adults (1 in 12)

On average, three people a day die of asthma attacks and there are still significant unmet needs in asthma diagnosis, management and treatment.

For more statistics check our facts and statistics web page. For more information on the unmet needs in asthma check our page on the European Asthma Research and Innovation project.

Once your application is submitted it will enter the review process:

Read our information about the review process