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Cookie policy

Our approach to cookies

Our approach to cookies

Like most websites we use cookies to help us give you a better service. A cookie is a small data file downloaded by your web browser (for example Chrome or Internet Explorer) and stored on your computer. Cookies are used to perform essential tasks on a website, to record how people use a website and to gather data for marketing. They do lots of things including help you navigate between pages and telling us what device you’re using so we can present our content in the best way possible. We are committed to protecting your privacy, so this policy outlines how cookies are used on our website.

We provide essential information on our website to millions of people every year. To do this, we have to manage our website effectively and to measure the success of our health campaigns ensuring we are reaching the relevant audience. Cookies are a small, but essential way to make all this happen. We use cookies to:

  1. To measure how people use our website. This helps us understand how well different sections of our website are performing. It also helps us track numbers of visitors and helps us ensure our website is robust and works well for every single one of the millions of people who use it.
  2. To record actions so that the website will work well for you. For example, our online shop uses cookies to record items that you place in your shopping basket. We also use cookies in our online donations process and in other tools such as our online breath test.
  3. We also record actions so we can reach people more effectively. This works by using a cookie to remember what pages you have visited so we can tailor our marketing messages based on your interests.

We use Google Analytics to help us understand how our users interact with the website. It includes information about how users arrive at our site, where they are from and the pages they visit.

We also use remarketing services to advertise on third party websites to advertise to previous visitors, for example to those who haven’t completed an action on our site like attempting to make a donation or registering to take part in a fundraising event. Remarketing can be in the form of an advertisement on search engine results pages, or a website in the Google Display Network (see here for more). Third-party websites use cookies to serve content or ads based on someone’s past visits to the Asthma UK and British Lung Foundation websites. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. All data collected will be used in accordance with our own and any search engine’s (including Google’s) privacy policy.

We use a Cookie Consent application (One Trust) which allows you to adjust your cookie preference. You can also disable cookies by changing your settings in your web browser or you can use the incognito option on Google Chrome. To find out more about your browser settings, visit the relevant support page below:

This may negatively impact on your experience of our websites but the choice is entirely down to you. You can also opt out of Google Analytics.

Third party websites

If we link through to third party websites we have no control over their cookie policy. We therefore suggest that you check their cookie policy for further information.

This Policy may be updated to reflect changes to guidance or regulations or to incorporate new cookies that have been introduced.

Last updated: May 2021